How does one identify the coming of a trend? You witness the first movers who more often than not have to battle challenges and criticism and may crumble, but if their idea had merit, other people will try it and they will learn from the first mover’s mistakes, figuring out new ways to “package” the idea. And very soon, people will be lining up to take a piece of the new pie and scrambling to get to market with their own versions. That’s when you know the trend has arrived.





